A good blog facilitates conversation and has a unique style, usually directed by one individual point of view. A blog is not a company website, online store or news site. A blog is an identity, a discussion, a community, sometimes even a way of life.
Your blog can represent your own point of view or, in a professional setting, can instead represent a company's personality. Whether it's a company blog, personal blog, or a blog for writing professionals to communicate with their online audience, in this detailed 8 week course you will build your blog under the guidance of an industry expert.
Defining your mission statement
Select and purchase a URL and hosting service
Creating a professional email account
Choosing a platform that's right for you
Using a CMS
Template design for your blog
HTML code (basic) to create a bespoke design
Creating a ‘voice’ and style
Communicating with your audience
EDMs: Should you send them?
Legal and moral considerations
Getting your blog listed
Facebook advertising: Tailoring a campaign to your budget
Mobile, apps and digital strategy.
Creating viral content
What to do if your blog is hacked
Dealing with media attention
This is an introductory course for those wishing to create a new business or personal blog from scratch. Although not designed for those who already have a blog or already know how to create a blog, this course may be suitable for people wishing to learn how to refine their blogging techniques. Blogging for Business aims to give an expert's view of the online publishing world to those with solid writing skills, so that they can communicate with their online audience effectively and regularly.