Blogging for Business


A good blog facilitates conversation and has a unique style, usually directed by one individual point of view. A blog is not a company website, online store or news site. A blog is an identity, a discussion, a community, sometimes even a way of life. Your blog can represent your own point of view or, in a professional setting, can instead represent a company's personality. Whether it's a company blog, personal blog, or a blog for writing professionals to communicate with their online audience, in this detailed 8 week course you will build your blog under the guidance of an industry expert.

Course content

  • Establishing a voice and style
  • Communicating with your audience
  • EDMs: Should you send them?
  • Legal and moral considerations
  • Getting your blog listed
  • Facebook advertising: tailoring a campaign to your budget
  • Mobile, apps and digital strategy
  • Creating viral content
  • SEO
  • What to do if your blog is hacked
  • Dealing with media attention

Ideal for

This is an introductory course for those wishing to create a new business or personal blog from scratch. Although not designed for those who already have a blog or already know how to create a blog, this course may be suitable for people wishing to learn how to refine their blogging techniques. Blogging for Business aims to give an expert's view of the online publishing world to those with solid writing skills, so that they can communicate with their online audience effectively and regularly.

More information


At the end of this course you will emerge as a professional blogger with practical online media knowledge. Your fully functioning blog will be ready to build an audience and gain attention!


A basic understanding of social media and ability to navigate a PC or Mac interface along with good writing skills are necessary. Participants must also have or start social networking accounts.

Materials supplied

All relevant course materials will be supplied

Materials to bring

Students need to bring a USB. If you wish to bring your own laptop / tablet (optional) you will need to set up wireless before class. Instructions can be found at


Participants will be awarded an RMIT Statement of Participation.

Additional notes

Course Presenter - Phoebe Montague

As Editor of Melbourne based blog ‘Lady Melbourne’ Phoebe Montague's commentary and style has earned her a reputation as one of Australia’s key fashion bloggers. Having founded Lady Melbourne in 2007, the blog has grown to a social media reach of over 50K unique likes, fans and followers across platforms like Twitter, Instagram and Facebook. Phoebe has a postgraduate degree in journalism at RMIT and guest lectures in blogging, social media and journalism at various corporate and educational events.

Printable course flyer

Available course dates

Future course dates have not been confirmed. Please click here to join our mailing list.

Learn more