Blogging for Business


A good blog facilitates conversation and has a unique style, usually directed by one individual point of view. A blog is not a company website, online store or news site. A blog is an identity, a discussion, a community, sometimes even a way of life.
Your blog can represent your own point of view or, in a professional setting, can instead represent a company's personality. Whether it's a company blog, personal blog, or a blog for writing professionals to communicate with their online audience, in this detailed 8 week course you will build your blog under the guidance of an industry expert.

Course content

Establishing a voice and style

Communicating with your audience

EDMs: Should you send them?

Legal and moral considerations

Getting your blog listed

Facebook advertising: tailoring a campaign to your budget

Mobile, apps and digital strategy

Creating viral content


What to do if your blog is hacked

Dealing with media attention

Ideal for

This is an introductory course for those wishing to create a new business or personal blog from scratch. Although not designed for those who already have a blog or already know how to create a blog, this course may be suitable for people wishing to learn how to refine their blogging techniques. Blogging for Business aims to give an expert's view of the online publishing world to those with solid writing skills, so that they can communicate with their online audience effectively and regularly.

Available course dates

08 July 2014

  • Code S345296
  • Start date 08.07.14
  • End date 12.08.14
  • Hours 18.00
  • Campus City
  • Fee $490.00
Enrol now
Session Date  Start  End Hours
08.07.14 06:30pm 09:00pm 3.00
15.07.14 06:30pm 09:00pm 3.00
22.07.14 06:30pm 09:00pm 3.00
29.07.14 06:30pm 09:00pm 3.00
05.08.14 06:30pm 09:00pm 3.00
12.08.14 06:30pm 09:00pm 3.00

07 October 2014

  • Code S345296
  • Start date 07.10.14
  • End date 18.11.14
  • Hours 18.00
  • Campus City
  • Fee $490.00
Enrol now
Session Date  Start  End Hours
07.10.14 06:30pm 09:00pm 3.00
14.10.14 06:30pm 09:00pm 3.00
21.10.14 06:30pm 09:00pm 3.00
28.10.14 06:30pm 09:00pm 3.00
11.11.14 06:30pm 09:00pm 3.00
18.11.14 06:30pm 09:00pm 3.00